Creative direction Maša Vukmanović
Visual communication Maša Vukmanović, Ela Meseldžić
Copywriting Kitica Kekić, Ivan Čepelak
Web development magicmarinac
Year 2018 – ongoing
Client Milla&Milli
Awards Red dot Brand award: winner; German Brand Award Gold 2021; German Brand Award Winner 2021; Honorable Mention, Croatian Designers’ Association, category: integrated projects 19/20

The comprehensive brand strategy for Milla&Milli positions it as earth-loving designer furniture. Aside from designing furniture and other solid wood products, considerable attention is paid to visual communication design.

The brand’s visual communications emphasize duality. The logo is constructed from two lines, print materials predominantly feature nature motifs fused with furniture pieces, and the video spot merges various forest textures with furniture texture.

Special emphasis is placed on designing trade fair stands, with the aim of creating a magical atmosphere that, just like the furniture, finds its inspiration in the forest.

An important aspect of the brand is its promise to plant a tree for every piece of furniture sold, in a park-forest near the factory. The park-forest, like the brand itself, blends two opposites into a harmonious whole — the organic forest and geometrically planted trees. The park-forest is open to the public.