Submarine

Creative direction Maša Vukmanović
Visual identity, signage, design and verbal communication Maša Vukmanović, Teo Drempetić Čonkić, Maja Preglej, Jasmina Dupalo (Bee biro)
Architecture Margita Grubiša, Marin Jelčić, Daniela Škarica, Ivana Žalac, Dorotea Klinčić, Anđela Marinović (SKROZ)
Ilustration Hana Tintor
Year 2018
Client Yellow Submarine, Zagreb
Photography Bosnić+Dorotić

Submarine burger restaurant decided to make a significant shift in its own identity. The total visual identity redesign, through shaping visual communaction while at the same time redesigning complete interior and exterior, contributed to the wholesome and fully-rounded new Submarine identity.

As s part of the Submarine heritage, one former design element was kept — yellow tube ending in a periscope, the recognisable reminder of a submarine. The tube goes through logotype typography, spacial inventory, furniture, food and drink menus, action wall boards, signage and other graphic collateral.