Ice Park Zagreb

Art direction Maja Preglej Bee biro, Maša Vukmanović
Design Maja Preglej Bee biro, Maša Vukmanović, Ana Koruga
Year 2023-2024
Client Katapult for Zagreb Tourist Board
Photographs Domagoj Kunić, Katapult
Production Katapult

We have designed a brand identity for the Ice Park of Zagreb that is both elegant and festive. Inspired by the traces skaters leave behind, we have created a modern visual identity for Zagreb’s favorite event.

The scope of the project includes, beside creative direction: installations at the entrance, booth redesign, signage design, ice-ring fence design and a wide range of graphic materials.