Branding

TRIBE

Creative direction Maša Vukmanović
Visual identity Maša Vukmanović, Teo Drempetić Čonkić
Book design Ela Meseldžić
Product design Ela Meseldžić
Year 2014 – ongoing
Client TRIBE
Photography Palma Poljaković

TRIBE — translational research in biomedicine — is a postgraduate doctoral study program. Tribe is a group of young, smart individuals who have chosen science as their life path. Each dot in this logo represents a question that one of them is seeking to answer, or perhaps it represents one of them in their quest. Ultimately, it doesn’t matter — a bright future lies ahead for all of them. This bright future is the key element of this visual identity.

A monograph of the Study has been designed for Tribe, issued on the occasion of the tenth anniversary of its foundation, as well as diplomas and awards for the best students and mentors.

Awards for the best mentor and the best student were also designed. The sculpture — a lamp, aligns with the visual identity and the study’s slogan — ‘a bright future ahead’, while for the mentors an engraved message reads ‘lighting the path’.