Submarine — burger restaurant

Restaurant branding

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Submarine burger restaurant decided to make a significant shift in its own identity. The total visual identity redesign, through shaping visual communaction while at the same time redesigning complete interior and exterior, contributed to the wholesome and fully-rounded new Submarine identity.

As s part of the Submarine heritage, one former design element was kept — yellow tube ending in a periscope, the recognisable reminder of a submarine. The tube goes through logotype typography, spacial inventory, furniture, food and drink menus, action wall boards, signage and other graphic collateral.

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