Hotel Priča is a small family hotel located in Rakov Potok near Samobor. There are six rooms in the hotel, and its design was inspired by the surreal world of stories and fairy tales of north-western Croatia. The logo derived from the system of logos made for the client (Franja visual identity system). Each dot in the logo symbolizes one of the subjects, whereas its form and color encode the hotel’s specialty.
The Hotel was the first and the most complex out of nine visual identites made for Franja Obrt. All the collateral needed for categorization of the Hotel were made. We designed the way-finding system, made custom illustrations and various other elements that make this unusual hotel complete. Shown here are the Hotel’s folder with the price list, the house rules, the instructions, the list of amenities… Each room got its own graphic material. The house rules, the letters and the poems were all adjusted to the room they belong to through its colors and illustrations.