Hotel Priča

Indoor way-finding

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Hotel Priča (Priča meaning Story) is a small family hotel located in Rakov Potok near Samobor. There are six rooms in the hotel, and its design was inspired by the surreal world of stories and fairy tales of north-western Croatia. The logo derived from the system of logos made for the client (Franja visual identity system). Each dot in the logo symbolizes one of the subjects, whereas its form and color encode the hotel’s specialty.

The way-finding system builds on that code and is consistently applied to the walls of the hotel, them being the media of communication. Having in mind that every room tells its story, each of them was given a mark. Instead of Arabic numerals, the dots + line system was used. Lines announce the story behind the rooms’ door. So, for example, the mark for the room called Thrush’s Nest is a feather, for Firefly Meadow it is the stars, and so on. Every room also got its keychain to complement the room’s identity.

Besides the rooms’ doors, there are 15 fake doors in the hallway, all of different sizes and orientation. Each of those have their own doorknob and an idividualized mark. Fake doors’ marks are all white.

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