Franja

Visual identity system for a local caterer

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Franja Obrt started working in the field of hospitality over twenty years ago. In 2015, when the preparations for a hotel – the newest of its activities – started, a need for a complex visual identity became obvious. In its portfolio, Franja Obrt has a catering that was the starting point, two restaurants, wine, pastries production, plant eco cultivation, and two parks.

Having in mind so many of them – 9 to be precise – a dynamic, changeable visual identity system was made. The core of the logo are the nine dots, around which a colored line is knitted. The line completes the logo and makes it recognizable.

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