Designing the Primary

Design of an eco furniture exhibition + visual identity

masavukmanovic.com - designing the primary @ oris 01

The exhibition Oblikovanje izvornog (Designing the Primary) was held after the successful furniture design contest that had been organized by Era Group. The main idea of the contest was to design furniture made of solid wood, following the principles of eco design. Designers were encouraged to show the ‘imperfections’ of the material – especially the knots. Precisely these elements of solid wood – the knots and the growth rings – were the starting point of this exhibition.

The lines of growth rings started just outside of the Oris gallery, only to guide the visitors through the hallway right into the main hall. The lines continued to climb the walls, from one exhibit to another, while the knots became very important elements of the exhibition, for they included the names of the authors and their shown work.

masavukmanovic.com - designing the primary @ oris 02masavukmanovic.com - designing the primary @ oris 03masavukmanovic.com - designing the primary @ oris 04masavukmanovic.com - designing the primary @ oris 05
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