Croatian Medical Journal is a magazine published by Medical faculties in Split, Zagreb, Osijek and Rijeka. It is in English and it is published bi-monthly. The project included design of the magazine’s new visual identity, design and layout of the magazine, cover design for each issue, and design of the magazine’s website, which has later received VIDI Web Award for the best Croatian website of the year 2011 in its category.
Cover design for CMJ 2009 issues was specific for its use of nothing but vector graphics. On the cover of the third issue, the only graphic was a hair on the back. In the series of covers for 2010 issues, the magazine was being treated as a subject to which the topic was related. It was a subject, a patient, a sample… The logo was subjected to various treatments – depending on the topic – for example, it was melted in acid or covered with a blanket. From 2011 until 2014, the magazine proceeded to be a subject and a patient. Also, sometimes it was a medicine, a symptom or a doctor.
Up until today, CMJ has been through a lot. In this cover series, made since 2014, the magazine has been to the X-ray, it has had the angiogram made, it has visited a psychiatrist, its DNA has been analyzed. It also took up smoking, but only to warn about all the risks. After all, only two months prior to that, it promoted 100% ethical behavior.